What We Do


Current Challenges

Four industry wide dynamics are pushing hotels to rethink how they will position themselves going forward. Crew Research Group understands these forces and builds strategies that enable short and long term success.


Insightful Framework

A property’s fundamental offering can be broken down into three elements: product, service, and brand. These elements dictate a property's ability to drive revenue premiums, operational efficiency, and financial profitability


Comprehensive Process

Crew Research Group's approach strategically guides a property through a thorough research, analysis, and decision making process to arrive at the most appropriate positioning which enables better returns on investment in product, service, and brand.